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Why choose us?


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LifeQuote assembles the best experience and knowledge from the UK’s Protection marketplace and makes it easily available to you - the Intermediary.

It was created in 2001 by Direct Life & Pension Services, the UK’s leading Protection intermediary and a subsidiary of Cardif Pinnacle Insurance Holdings (part of BNP Paribas, one of the world’s largest banks).

Since its early days as an expert service for the Life and Protection marketplace it has grown to become a leading independent provider of straightforward, expertly sourced life insurance, critical illness and income protection solutions with a unique administration servicing proposition to make life easier for advisers. Direct Life has served on average 50,000 satisfied Life customers each year.

LifeQuote is the definitive web-based quoting portal in the UK for complex Protection requirements, based on sourcing the most appropriate client-centred solutions from all the major UK Providers. It has grown to occupy this position by simply ensuring that placing Protection business is uncomplicated, commercially advantageous and time efficient.

Immediate cover, instant peace of mind for your clients, watch the 90 second video here

Call 0800 6529705 to talk to us now.